a data journaling app that makes it easy for users to track what is most important to them.
Logger was designed for the analytical and impassioned. We all want to be our best selves. Tracking life's details with Logger helps us make informed actions that propel us closer to our goals.
There are two key problems that Logger aims to solve:
1. Data collection is unapproachable and overly technical for many people and ranges from intimidating to boring.
2. For Users interested in data collection — they must choose between a hyper-specific judgement-based app (such as calorie counting) or they face the struggle of formatting a spreadsheet on a mobile device.
Project Goals
Develop a product story and identity that welcomes and celebrates users of all backgrounds and skill levels.
Design an app icon, logo, and visual elements that help Users connect to the many possibilities of Logger.
Engage with Users on a personal level (which in return should make data collection more approachable)
User Feedback
Vector Illustrations
Color Palette
Burnt Orange
#CC500D
Sea Green
#418B59
Cerulean
#415AB4
Lincoln
#205511
Persimmon
#E65A0F
Chestnut
#894B38
SCOPE
User Research, Ideation, Brand Strategy, Design System, Iconography, Visual Identity, Copywriting, UX|UI Design, Usability Testing, Managing User Feedback, Launch Strategy
